Stella’s Circle premieres the official music video of “Never Give Up,” the new original song written and performed by KELLIE LODER and the Stella’s Circle Inclusion Choir to celebrate Giving Tuesday.
The music video launched from the Stella’s Circle Facebook page at 7:00pm NST on Tuesday, November 28th as part of the charity’s signature “Light Up Hope” event to celebrate Giving Tuesday. “Never Give Up” is an anthem of courage and hope for us all.
KELLIE LODER partnered with the Stella’s Circle Inclusion Choir this fall to co-write the song lyrics and create an audio recording with producer Daniel Adams. Roger Maunder of Up Sky Down Films produced the music video, filmed at The Rooms in St. John’s, Newfoundland and Labrador.
“We are thrilled to have Kellie Loder joining the Stella’s Circle Inclusion Choir this year,” said CEO Laura Winters. “Kellie is an ambassador for inclusion and acceptance and is an inspiring example for not just our choir members but the whole community.”
Within 48 hours of its release, the Facebook video had an organic reach over 100,000 views; 2,300 shares and 1,800 likes. The Stella’s Circle Inclusion Choir, now in its 17th season, is a program made possible thanks to the generous support of donors.
About Stella’s Circle: Stella’s Circle is an award-winning, nationally celebrated community organization with a mission to help transform lives through Real Homes, Real Help, and Real Work. Its 140-person team provides programs and services rooted in social justice to a vulnerable population facing many barriers such as mental health challenges, addictions, trauma, poverty, homelessness, criminal justice involvement, low literacy, and unemployment. Our vision is a Home, a Job, a Community – for all.
About the Stella’s Circle Inclusion Choir: The Stella’s Circle Inclusion Choir is made up of participants, volunteers and staff of Stella’s Circle who share in a joy of music making and sing messages of social justice to uplift others. Formed as a volunteer project in 2007, the Choir has given over 150 performances, including collaborations with Juno Award winning songwriter Amelia Curran and Music NL’s 2020 and 2021 Pop Artist of the Year Rachel Cousins.
About Kellie Loder: Juno Award nominee Kellie Loder is a passionate storyteller and performer from Newfoundland and Labrador with unrivalled lyrical brilliance. Inspiring profound emotion among audiences with their heartfelt songwriting and playful charm, Loder is nothing short of a bona fide entertainer. Songwriter of the Year and Fan’s Choice Entertainer of the Year at the 2023 East Coast Music Awards, Loder placed first-runner-up on Canada’s Got Talent in 2022, and is co-writing with household names such as Alan Doyle, Steven Page, The Good Lovelies, and Grammy award-winning musician and producer, Greg Wells, to name a few. Loder’s empowering anthem, “Fearless” was used as the soundtrack behind the CBC’s Tokyo Olympics coverage and in the Superpower Dogs IMAX Trailer narrated by Chris Evans (Captain America/Avengers).
Media Inquiries:
Laura Ivany (She/Her)
Marketing Manager
Stella’s Circle
P: 709.738.8541
C: 709.693.8466